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IMPORTANT UPDATE - MAY 2024
Hi, we want to provide you with an important update regarding our Breakup With Cake product moving forward. We have chosen to stop production on our healthy cake pop product and will now be moving forward with a new product with similar recipes!
Why the change?
We have sold our healthy cake pop product since launching in May 2023 and have had great feedback and success during the past year. As part of the new startup journey, we received valuable feedback about our product and would like to make the necessary adjustments to build on our success.We learned fairly early on that while our health cake pop is a unique product, it is challenging to produce at scale. While we love the nature of being handmade, this puts limitations on our production and scalability to reach more consumers. While we tried to find ways to add more automation into our production, we ultimately came to the decision to move to an outside copacker, which many snack brands use, to produce our product so we can focus on sales, marketing and other ways to get the word out. Unfortunately, copackers who produce healthy snacks are set up primarily to make bars at scale, not cake pops, and so we decided to produce our recipes moving forward in a more standard bar form.
The Great News
Our product can now be produced moving forward and at a much greater scale and at lower cost to our consumers. In addition, we are excited for the opportunity to release our product as a bar which will ultimately connect with more consumers. While the cake pop form was truly unique in the health space, we received a lot of confusion over what it truly was since it was so unique. Producing a bar will help provide more product for less cost, in a more standard form that consumers have come to know.
We are excited to share that in the next several months, our products will be relaunched in that bar shape and we will notify you when we are back up and running and ready for orders! We thank you for your understanding and are excited for what 2024 brings for our product relaunch!
Sincerely, Breakup With Cake