What Makes Us Different (and Why That Sells)
Fridge Fresh
We keep it cold for a reason: freshness without preservatives. No “shelf life gymnastics” here. Our bars are refrigerated because the ingredients are real, and real food deserves better than the dry snack aisle. This makes our bars stand out and signals quality to your customers.
Healthy & Delicious
Sweetened only with dates and pure maple syrup. No cane sugar. No sugar alcohols. Just naturally sweet, whole ingredients that fuel energy—not crashes. Health bars shouldn’t have to taste like cardboard. Ours don’t.
Kitchen-Based
If you wouldn’t cook with it, we don’t snack with it. Every bar is made with 5–7 simple, whole ingredients you’d actually find in a kitchen. No lab-born binders. No mystery “fiber syrups.” Just real, pantry ingredients.
No 'Protein' Fillers
We don’t chase macros at the expense of taste. Consumers are sick of chalky, bitter protein bricks. Our bars deliver satisfying protein & fiber naturally—no powders required.
Checks the Right Health Boxes
We check all the boxes without feeling like a compromise.
✨ Bonus: A Brand People Want to Engage With
Let’s be real. Most “healthy” snack brands play it safe—beige, sterile, overly earnest.
Not us.
Breakup With Cake is bold, colorful, and built on an emotional story your shoppers instantly get: It’s time to break up with fake snacks—and have fun doing it.
We’re relationship-themed, fridge-forward, and filled with personality. From our packaging to our voice, we bring joy and honesty to every bite.
🙌 A Snack They’ll Want to Commit To
This isn’t just another bar. It’s a fresh start. For your shelves. For your shoppers. For snack culture in general. Thanks for being part of the breakup and choosing Breakup With Cake, Ingredients That Respect You.
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From the Diary
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Dear Protein Bar, It’s Not Me...
How I finally broke up with the chalky “health” snack I thought I had to love.
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Our Break Up Story...
Our journey from a toxic relationship with refined sugar & processed foods to finding our soul mate.
